Yunjoo Lee
Yunjoo Lee
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Maclaren

In teams of 8 people--4 from Parsons and 4 from Columbia Business School, we were tasked with developing a mobile retail design and strategy for Maclaren to launch a new product line, the Scarlet, in China. My role was to produce the video that shows our vision for the project. The article about the collaboration can be found in Luxury Daily